Brand Manager
Summary
Our client is a leading global FMCG manufacturer of a wide range of products in Healthcare, Hygiene and Homecare Categories. They are looking for a young, driven, vibrant and committed individual who will be responsible for the development and growth of key brands so as to maximize
long term sales and profitability.
Reporting to the Marketing Manager E.A, you will be responsible for the development of assigned brands through the achievement of specific growth objectives. You will lead the brand growth agenda in line with the overall category strategy and deliver effective product development programmes.
Responsibilities
• Manage and monitor brand performance to maximize short and long term sales, market share and profitability
• Develop and implement annual business plans
• Monitor competitor activity and take appropriate action
• Develop, recommend and lead the execution of local marketing plans
• Manage the effective deployment of the marketing budget
• Contribute to development of category strategies and innovation plans
• Develop and execute annual marketing including media plan
• Initiate market research projects; put in place market plans and activities based on consumer and customer insights
• Lead the development of local copy strategy / executions
• Coordinate with the sales function for the execution of pricing and distribution strategies for assigned brands
Qualifications:
• Business degree or equivalent from a recognised university. An MBA will be an added advantage
• Professional marketing qualification
• More than 5 years of brand management experience
• Experience of the advertising industry highly desirable
• Research experience is also highly desirable
How to apply:
Send your application including a covering letter and detailed CV highlighting relevant experience, details of current and expected salary, a daytime phone contact, email address, and the names of three professional referees by close of business Friday 17th May 2013.
Adept Systems
MANAGEMENT CONSULTANTS
P O Box 6416, Nairobi, GPO 00100
Email: recruit@adeptsystems.co.ke
Web: www.adeptsys.biz
Only short listed candidates will be contacted! Please note that we do not charge fees for receiving or processing job applications. Visit our website for more vacancies.
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