Steers and Debonairs Pizza, two fast food chains, launched in Kenya
sixteen years ago. Azam Samanani – managing director of Hoggers Limited,
the firm that runs the two franchises – told How we made it in
Africa’s Dinfin Mulupi about doing business in
Kenya’s restaurant market. Below are excerpts.
Steers launched in Kenya sixteen years ago. What was the inspiration then?
Sixteen years ago, the vision was that there was a market here for people who wanted international quality offerings. We have done pretty well since the beginning. We now run eight Steers and five Debonairs Pizza stores. There has always been a market for excellence and sixteen years ago we were the only ones doing this whereas today there are more people doing it and more people trying to do it.
There are unique business challenges to doing things right in different environments.
Africa has its unique challenges, Kenya has its unique challenges and Nairobi has its unique challenges. Every time someone tries to take an experience that isn’t organic to the environment and tries to
Steers launched in Kenya sixteen years ago. What was the inspiration then?
Sixteen years ago, the vision was that there was a market here for people who wanted international quality offerings. We have done pretty well since the beginning. We now run eight Steers and five Debonairs Pizza stores. There has always been a market for excellence and sixteen years ago we were the only ones doing this whereas today there are more people doing it and more people trying to do it.
There are unique business challenges to doing things right in different environments.
Africa has its unique challenges, Kenya has its unique challenges and Nairobi has its unique challenges. Every time someone tries to take an experience that isn’t organic to the environment and tries to