You've just landed a job interview for a position you really
want. Congratulations. Now, you know you only get one chance to impress, but
how exactly do you do that? Given all of the conflicting advice out there and the
changing rules of getting a job, it's no wonder that job seekers are confused
about how to best prepare for and perform in an interview.
"The reality is that the interviewer is in control. Your job is to be
as helpful as you can." "You need to help interviewers do the right
thing since most of them don't follow best practices." According to many
HR experts, most interviewers fall prey to unconscious biases and focus too
heavily on experience rather than competence. It's your responsibility to make
sure this doesn't happen. Here's how.
Prepare, prepare, prepare
Most people know they need to show up to the interview having done their
homework, but many rarely prepare enough. "You can never invest enough in
terms of preparation. You should find out as much as possible about the
company, how it's organized, its culture, the relevant industry trends, and
some information about the interviewer," says Fernández, a HR consultant.
He also advises researching the specific job challenges. This will allow you to
demonstrate you have what it takes to fill the role.
Formulate a strategy
Before you enter the room, decide what three or four messages you want to
convey to the interviewer. These should "show the connection between what
you have achieved and what is really needed to succeed in the specific job and
context," says Fernández. The best way to do this is to draft narratives
ahead of time. "People buy into stories far more than they do evidence or
data," he says. Your stories should be concise and interesting. Make sure
they have a good opening line, such as, "I'm going to tell you about a
time that I rescued the organization." Then, learn them like the back of
your hand. Know how they begin and end so you can relay them without stumbling
or sounding like a robot. Whenever possible, use one of your stories to answer
an interview question.
Emphasize your potential
"No candidate will ever be perfect, and you will be no exception,"
says Fernández. Instead of harping on where your resume might fall short — or
letting the interviewer do the same — focus on your potential. This is often a
far better indicator of future job performance. "If your past achievements
are not directly related to the job, but you've demonstrated a great ability to
learn and adapt to new situations, you should very clearly articulate
that," says Fernández. For example, if you're interviewing for a regional
role but have no global experience, you might explain how your ability to
influence others in a cross-functional role, such as between production and
sales, proves your ability to collaborate with different types of people from
different cultures.
Ace the first 30 seconds
First impressions matter. Lees points to psychological research that shows that
people form opinions about your personality and intelligence in the first 30
seconds of the interview. "How you speak, how you enter the room, and how
comfortable you look are really important," he says. People who perform
best in interviews start off by speaking clearly but slowly, walk with
confidence, and think through what "props" they will carry so they
don't appear over-cluttered. Lees suggests rehearsing your entrance several
times. You can even record yourself on video and play it back without the sound
so you can see precisely how you are presenting yourself and make adjustments.
The same applies to phone interviews. You need to use the first 30 seconds of
the conversation to establish yourself as a confident, calm voice on the line.
Don't be yourself
Lees calls the "be yourself" advice "demonstrably untrue."
He says, "It's a trained improvised performance where you're trying to
present the best version of you." Bring as much energy and enthusiasm to
the interview as you can. But don't oversell yourself. Because there's an
oversupply in the talent market, employers are wary that people are
exaggerating their experience and skills. "If you're going to make a
statement about what you can achieve, you need to back it up with hard
evidence," Lees says.
Be ready for the tough questions
Many people worry about how to answer questions about a pause in their work
history, a short stay at a recent job, or other blemishes on their CV. Again,
the best approach is to prepare in advance. Don't just have one answer for
these difficult questions. Lee suggests three lines of defense. First, have a
simple, straightforward answer that doesn't go into too much detail. Then have
two additional answers ready so that