Airtel introduces premium service for high net worth clients.

Airtel has introduced a new service for its high end clients; as it seeks to ring fence them. The new service will allow its exclusive 44,000 clients to access call center services at will, get free SIM replacement, a roaming solution when traveling internationally, and a dedicated customer service round the clock. Initially, Airtel had segmented its customers according to prepaid and postpaid, which the CEO says was ‘misleading’ as to the actual spending patterns of the customers.

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