Job Title: Brand Ambassador
Reports To: Brand Ambassador - Whiskies
Department: Marketing Department
Location: HO, Nairobi, Kenya
Hours of Work: 8:30am – 5:00pm with overtime where necessary
Company Profile:
Our client is a worldwide co-leader in the global spirits and wine industry.
The company is primarily focused on premium spirits (the high-margin segment of the industry), and
has leading premium brands in all key spirits categories. Reports To: Brand Ambassador - Whiskies
Department: Marketing Department
Location: HO, Nairobi, Kenya
Hours of Work: 8:30am – 5:00pm with overtime where necessary
Company Profile:
Our client is a worldwide co-leader in the global spirits and wine industry.
The company is primarily focused on premium spirits (the high-margin segment of the industry), and
The company seeks to establish itself in East, Central and sub-Saharan Africa with its head office Kenya (Nairobi).
Main Purpose of the Job:
The role of the brand ambassador is to conduct the most informative and professional product/brand tasting in Kenya – to the brands high profile connected consumers.
Key Responsibilities
Network / Recruiting
With other participants in the whisky industry, i.e. whisky writers, whisky clubs etc.
With the media, and especially influence media writing about whisky (Building interface between media, celebrities).
With celebrities from the arts, sports etc.
With key corporate
With connectors and trend creators (Focus on fashion, design and art)
With trendsetters and early adopters
Attend brand events / portray brand lifestyle
Training
Keep abreast of industry news.
Consistently update personal whisky know-how.
Train and induct the Sales force and our appointed distributors on the brand he is responsible for.
Train and induct 5 star hotels and other high class establishment management and staff
Office Administration
Maintain database of all prospects collected from events attended, leads and collecting from premium clubs
Maintain database of tasting attendees.
Send email invitations.
Send SMS reminders.
Send thanks for attending notes.
Network to achieve direct communication with the target consumers.
Brand Development
Build relationships with each target outlet including consumer and trade promotions, bar staff education, negotiation of brand visibility space/opportunities.
Recruit & convert Key influencers & target consumers to the brand through trial & brand education
Seek relevant opportunities for brand activation – trade associations, relevant events etc.
Optimise visibility and identify opportunities (e.g. in-store communication) for the product in the off-trade; assist sales team with store merchandising, incorporating POS materials etc
As the Ambassador, represent the brand to trade & lifestyle press when/where opportunities arise.
Provision and presentation of the brand’s best practice to assist in design and implementation of key on/off trade activities to Sales and Marketing team.
Highlight & promote the brand’s PR activities to relevant media / press contacts.
Identify opportunities in the market suitable for the brand’s involvement
identify & target on trade accounts for brand image/development in collaboration with the Trade Marketing Manager.
Working Conditions:
Working conditions are normal for an office environment.
Work will require significant local travel and may require occasional overnight travel and weekend and/or evening work.
Must be willing to travel to any part of the country.
Ideal Candidate Profile
Good organizational and planning skills
Excellent written and verbal communication
The ability to work on multiple projects at one time
The ability to work under pressure and to deadlines
Good attention to detail and accuracy
Strong IT skills
Good understanding of Sales and Marketing techniques
The ability to be a team player
Well rounded, confident, charismatic and passionate personality with initiative.
Ability to make presentations and design creative brand promotions
Project management and entrepreneurial skills.
Strong consumer and product awareness
Education and Work Experience
Undergraduate degree/ higher diploma in a relevant discipline. Sales and Marketing professional qualifications will be an added advantage
Minimum 3-5 years work experience in a Sales and Marketing dynamic environment/Hospitality experience managing premium On Trade outlets.
How to Apply
To apply for this position send your CV to mycv@myjobseye.com quoting the position in the subject line and preferred location.
Kindly also mention your current/ last salary and benefits.
Only shortlisted candidates will be contacted.
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