Monday 11 March 2013

Keroche’s Tabitha Karanja on CNN African Voices.

The CNN African Voices, a program that highlights Africans- both within the continent and outside- that are doing amazing things, featured Keroche’s Tabitha Karanja this past week. She highlighted the journey from forming the Keroche Breweries, to her take on competing with EABL. She is the first female brewer in Kenya and her success story has not been a smooth sailing. According to Tabitha's interview on CNN, the journey has been rough and turbulent since 1997 when she ventured into the wine industry. For over 12 years, Tabitha fought a lone battle with giant multinationals in the fortified wines industry. Tabitha says she almost gave up along the journey as some people embarked on a smear campaign to bring down her emerging empire. But instead of bringing her down, this motivated her and even made her strong and ready to venture into any business.

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